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RE: Beyond the final report: What does it take to communicate evaluation well?

Cecile Kusters

Netherlands

Cecile Kusters

Senior planning, monitoring, evaluation and learning advisor

Wageningen University & Research

Posted on 24/10/2025

Good point. I fully agree that communication needs to integrated early on in the evaluation process to enhance learning, engagement and (thus) use. We have a chapter on communication in our guide 'Managing for sustainable development impact. An integrated approach to planning, monitoring and evaluation'. We see communication as the ' glue that binds it all together'. You can read about the role of communication in this adaptive management approach; how we can understand communication ( including conceptual models of communication); how to overcome obstacles to communication and communicating effectively; and developing a communication strategy. I could imagine some of this may be useful evaluation as well. You can download the book for free: https://managingforimpact.org/ Hope this helps.