Cecile Kusters is a Senior Advisor Planning, Monitoring and Evaluation (PME) with expertise in (mixed methods, mainly qualitative; complex) evaluations, strategic design (including Theories of Change), M&E system design, PME capacity development and organisational change processes in multi-stakeholder initiatives. She is the lead author for our new (2017) book Managing for Sustainable Development Impact. An Integrated Approach to Planning, Monitoring and Evaluation and has worked with the approach since 2002. In 2011 Cecile was the lead author for another book Making Evaluations Matter: A Practical Guide for Evaluators. Cecile has nearly 30 years of professional experience in the international development sector, with a wide range of stakeholders. She currently leads the Value Proposition Managing for Sustainable Development Impact for Wageningen Centre for Development Innovation (WCDI) and has been a team leader for many years for the PM&E team in WCDI.
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Cecile Kusters
Senior planning, monitoring, evaluation and learning advisor
Wageningen University & Research
Posted on 24/10/2025
Good point. I fully agree that communication needs to integrated early on in the evaluation process to enhance learning, engagement and (thus) use. We have a chapter on communication in our guide 'Managing for sustainable development impact. An integrated approach to planning, monitoring and evaluation'. We see communication as the ' glue that binds it all together'. You can read about the role of communication in this adaptive management approach; how we can understand communication ( including conceptual models of communication); how to overcome obstacles to communication and communicating effectively; and developing a communication strategy. I could imagine some of this may be useful evaluation as well. You can download the book for free: https://managingforimpact.org/ Hope this helps.