WACA- West Africa Coastal Areas Management program
Posted on 03/11/2025
Dear Silvio,
Thank you for addressing this important topic, communication in the evaluation process has become more a challenge for the success of this exercise. However, as you can tell, the expected deliverable goes beyond disseminating the final document to stakeholders.
In our experience, communication is transversal throughout the evaluation process of an intervention and when I talk about processes, I consider evaluation as a set from the definition of the problem, the baseline and/or baseline studies, to the intermediate stage of evaluation at the halfway point and the final stage of evaluation. The evaluation should not be seen as a singular step at the end of the project but earlier as a chain with links throughout the life cycle of the project and at each stage, we have tailor-made communication with the different stakeholders, which would facilitate the ownership of the results of the final evaluation and a shared accountability of all parties because it is a participatory exercise of implementation. points in relation to expected results at the beginning of the project based on baseline data and the contribution of the intervention to the problem.
The big challenge lies in this conception of progressive communication at each stage focused on the expected results from the problem to the final evaluation involving all stakeholders, in other words:
Step 1: problem and baseline study: communication with the parties that addresses the problem, the current situation and the prospects in terms of resolution while specifying the expected contribution to the implementation of the intervention in a target area and/or population.
Step 2: Project implementation/mid-term evaluation: access communication on progress in terms of achievement of the targets by Expected Key Results, difficulties encountered, lessons learned, etc.
Step 3: Project closure/final evaluation: communication focused on the achievement of targets, limitations, successes and determining factors, actual and expected results of the project, contribution of the project to the problems, prospects, scaling, capitalization, etc.
RE: Beyond the final report: What does it take to communicate evaluation well?
Senegal
Diagne Bassirou
Responsable Suivi-EvaluationResponsable Suivi-Evaluation
WACA- West Africa Coastal Areas Management program
Posted on 03/11/2025
Dear Silvio,
Thank you for addressing this important topic, communication in the evaluation process has become more a challenge for the success of this exercise. However, as you can tell, the expected deliverable goes beyond disseminating the final document to stakeholders.
In our experience, communication is transversal throughout the evaluation process of an intervention and when I talk about processes, I consider evaluation as a set from the definition of the problem, the baseline and/or baseline studies, to the intermediate stage of evaluation at the halfway point and the final stage of evaluation. The evaluation should not be seen as a singular step at the end of the project but earlier as a chain with links throughout the life cycle of the project and at each stage, we have tailor-made communication with the different stakeholders, which would facilitate the ownership of the results of the final evaluation and a shared accountability of all parties because it is a participatory exercise of implementation. points in relation to expected results at the beginning of the project based on baseline data and the contribution of the intervention to the problem.
The big challenge lies in this conception of progressive communication at each stage focused on the expected results from the problem to the final evaluation involving all stakeholders, in other words:
Step 1: problem and baseline study: communication with the parties that addresses the problem, the current situation and the prospects in terms of resolution while specifying the expected contribution to the implementation of the intervention in a target area and/or population.
Step 2: Project implementation/mid-term evaluation: access communication on progress in terms of achievement of the targets by Expected Key Results, difficulties encountered, lessons learned, etc.
Step 3: Project closure/final evaluation: communication focused on the achievement of targets, limitations, successes and determining factors, actual and expected results of the project, contribution of the project to the problems, prospects, scaling, capitalization, etc.