I fully agree on the need to move from one-way dissemination to more participatory, learning-centered communication.
From experience, several elements are key:
Audience analysis: Understanding who the communication is for and tracking how different audiences engage with evaluation products provides the foundation for learning by doing.
Knowledge packaging: At the CGIAR IAES Evaluation Function, we focus on organizing outputs through resource hubs that cluster reports and related materials for easier access and use.
Interactivity: Integrating simple tools such as feedback forms or ranking scales can help assess how useful audiences find these resources and generate measurable indicators of uptake.
Digital storytelling: Formats like reels, carousel posts, data visualizations, and dynamic summaries can translate evidence into more digestible and actionable insights.
Portugal
Marilyn Sanchez
Knowledge management and communications officer
CGIAR
Posted on 29/10/2025
I fully agree on the need to move from one-way dissemination to more participatory, learning-centered communication.
From experience, several elements are key: