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RE: Beyond the final report: What does it take to communicate evaluation well?

Marilyn Sanchez

Portugal

Marilyn Sanchez

Knowledge management and communications officer

CGIAR

Posted on 29/10/2025

I fully agree on the need to move from one-way dissemination to more participatory, learning-centered communication.

From experience, several elements are key:

  • Audience analysis: Understanding who the communication is for and tracking how different audiences engage with evaluation products provides the foundation for learning by doing.
  • Knowledge packaging: At the CGIAR IAES Evaluation Function, we focus on organizing outputs through resource hubs that cluster reports and related materials for easier access and use.
  • Interactivity: Integrating simple tools such as feedback forms or ranking scales can help assess how useful audiences find these resources and generate measurable indicators of uptake.
  • Digital storytelling: Formats like reels, carousel posts, data visualizations, and dynamic summaries can translate evidence into more digestible and actionable insights.