I fully agree on the need to move from one-way dissemination to more participatory, learning-centered communication.
From experience, several elements are key:
Audience analysis: Understanding who the communication is for and tracking how different audiences engage with evaluation products provides the foundation for learning by doing.
Knowledge packaging: At the CGIAR IAES Evaluation Function, we focus on organizing outputs through resource hubs that cluster reports and related materials for easier access and use.
Interactivity: Integrating simple tools such as feedback forms or ranking scales can help assess how useful audiences find these resources and generate measurable indicators of uptake.
Digital storytelling: Formats like reels, carousel posts, data visualizations, and dynamic summaries can translate evidence into more digestible and actionable insights.
RE: Beyond the final report: What does it take to communicate evaluation well?
Portugal
Marilyn Sanchez
Knowledge management and communications officer
CGIAR
Posted on 29/10/2025
I fully agree on the need to move from one-way dissemination to more participatory, learning-centered communication.
From experience, several elements are key: