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RE: Beyond the final report: What does it take to communicate evaluation well?

Harriet Maria Matsaert

United Kingdom

Harriet Maria Matsaert

Communications specialist

FAO Office of Evaluation

Posted on 31/10/2025

Thanks, colleagues, for sharing your experiences and ideas. I’ve found this a really interesting and thought-provoking discussion.

Reading your contributions has reinforced my belief in the importance of early planning and in tailoring communications to different evaluation users.

Beyond that, you’ve broadened my thinking on communications even further. I’ve been inspired by those who highlight the need to focus more on dialogue, collective learning, and co-generation of findings in the evaluation process.

The invitation to pay greater attention to participation, inclusion, and the value of identifying and leveraging existing (trusted) spaces and opportunities for dialogue also responds to Silvio’s question about low-cost strategies. Adramane’s experience of identifying community focal points to work with on communication is an idea I’d like to try - perhaps something evaluation teams could do during the inception phase.

I was also inspired by Marilyn’s suggestion to make communication products more interactive - not only because it makes them more engaging and fun, but also because it can provide valuable feedback on communication outcomes.

I would love to continue this useful exchange. Is there a way for us to keep the conversation going on EvalForward once this discussion closes?