Posted on 28/10/2025
Thank you for the very interesting and important discussion. I appreciate the opportunity to contribute and look forward to hearing diverse perspectives and further ideas. Here are some thoughts that I have on this topic:
Effective communication is critical for a successful evaluation. Communication should help to go beyond disseminating papers. Communication strategies should serve as a dynamic tool to actively promote learning, engagement, and use of evaluation results throughout the process.
1. Planning Communication from the Start .
It is highly important to develop a clear communication plan of action early in the evaluation process. For example, the plan could envisage the engagement with stakeholders by providing briefs on what they should expect, or the use of visual tools in agreeing on the key results with the project team. Interactive communication tools help foster dialogue and engagement, especially with technical experts, who may not be familiar with the evaluation. or specialized audiences.
2. Engaging Stakeholders Throughout the Process.
Involving stakeholders proactively via workshops, focus groups, or other special events facilitates the sense of ownership. For example, involving beneficiaries’ voices or using participatory methods during data collection and reporting can build trust and enhance the credibility of findings.
3. Using Innovative and Multi-channel Tools.
Innovative communication tools such as podcasts, photo-stories, social media postings or interactive web pages can target different audiences and contexts, ensuring that messages are vivid, attractive and accessible. For instance, short videos or infographics can make findings compelling and shareable, especially on social media platforms, broadening reach and impact.
Key Challenges in Integrating Communication into Evaluation:
1. Timing
One of the primary challenges is integrating communication activities seamlessly across the evaluation timeline. Communication should not be an afterthought but embedded from the planning stage through to dissemination. But very often, evaluations are not planned in advance, and have to be conducted within limited timeframes.
2. Resource and Capacity Constraints
Effective communication demands adequate time, skills, and resources. Many evaluators and organizations lack dedicated communication specialists or training in strategic communication. As a result, communication efforts may be either too weak or inconsistent, reducing their effectiveness.
3. Diversity of Stakeholder needs
Different audiences have varying needs and levels of engagement. For example, senior decision makers may prefer executive (concise) summaries, while field-based project staff and beneficiaries would be interested in more detailed reports. Balancing these needs and managing expectations can be difficult.
4. Communicating Sensitive Findings
Communicating not so positive results requires diplomacy and tact. Building trust through early stakeholder involvement in reviewing the findings. Potentially sensitive or negative findings need to be framed in a constructive manner, focusing on areas of improvement, rather than on criticisms and highlights of previous mistakes.
Italy
Serdar Bayryyev
Senior Evaluation Officer
FAO
Posted on 25/03/2026
Thank you for initiating this important discussion. To facilitate this discussion, I would like to share some reflections.
Today’s world faces unprecedented challenges of climate change, food security, environmental sustainability, and increasing fragility due to conflicts and related crises. Agricultural development programs operate amid a backdrop of volatility, uncertainty, complexity, and ambiguity.
Traditionally, evaluation function has focused predominantly on retrospective accountability, measuring past performance against predetermined plans, objectives and targets. While valuable, this approach, in today’s rapidly changing context, often doesn’t result in valuable insights and clear, impactful messages. Evaluations that assess relevance, effectiveness, and sustainability based on the conditions at the time of design can produce accurate reflections of past actions but offer limited guidance for future decision-making.
When evaluation processes rely solely on historical benchmarks, they risk overlooking emerging trends and future challenges. For example, a program designed to improve crop yields based on a specific climate scenario may become less relevant if climate patterns shift unexpectedly. Similarly, a project assessed as sustainable under current conditions might prove vulnerable under future stressors. This gap underscores the need for evaluation methodologies that are forward-looking and capable of engaging with plausible futures.
Vairous organizations already embed foresight into their respective practices:
- The World Food Programme (WFP) has integrated foresight-informed approaches into its Anticipatory Action programs, enabling more proactive responses to food crises.
- Organizations such as GEF, CGIAR are exploring how to better assess long-term resilience and systemic impacts in their environmental and agricultural investments.
- FAO has recently published a report that aims to inspire strategic actions to transform agrifood systems into sustainable, resilient, and inclusive ones. This report ( accessible here: https://www.fao.org/global-perspectives-studies/fofa/en/) explores three different scenarios for the future of food and agriculture, based on alternative trends for key drivers, such as income growth and distribution, population growth, technical progress in agriculture, and climate change.
Strategic foresight should be based on a suite of accessible tools and approaches to address this challenge. While various tools and methods have been developed, practical guidance on their applicability remains limited. Many evaluators lack training in foresight methods. To utilize the full potential of foresight in evaluation, several steps are essential:
In an era of unprecedented change, evaluation must evolve from a retrospective mirror to a forward-looking compass. Integrating foresight methods into evaluation processes can enhance relevance, sustainability, and systemic impact assessments, ultimately supporting programs that are resilient and adaptable in the face of uncertainty.
Looking forward to further discussions and shared learning on this important topic.
Best regards,
Serdar Bayryyev, Senior Evaluation Officer
Food and Agriculture Organization